Baltimore Social Media Consultant | endesignonline

Creating a successful email campaign requires thought and hard work. Here are a few key principles to remember when working on your next marketing email.

Make it social.

Always make it easy for readers to engage further with your company. Add links to your Facebook and Twitter accounts, and encourage people to share on Google+. Many email marketing platforms (such as Constant Contact and Mailchimp) make this kind of engagement as simple as clicking a button.

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WordPress is a great way to develop both blogs and web sites. Plugins make it possible for you to integrate virtually any functionality into your site. Here is a list of my must-have plugins for WordPress web sites.

All-in-One SEO Pack

This must-have plugin for WordPress easily allows you to optimize your content for search engines. Just fill in the fields at the bottom of each post with descriptive sentences and keywords so your web site can be accurately cataloged for organic Google searches.

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Facebook has its own unspoken social code and expectations from its users. Learn how to interact with your followers on Facebook to maintain and grow those all-important business relationships.

Here are some tips for managing your business’s Facebook page…

Post Once a Day.

Stay relevant to your followers by publishing one (maybe two) interesting posts a day. This frequency is great for making an impression, but not overwhelming so your followers don’t hit ‘unlike’ button.

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For many small businesses, it’s tough to find funds to outsource design work to a professional. You or your employees can make beautiful and successful email campaigns if you follow a few design principles and best practices.

Limit the number of typefaces you use.

For best results, limit yourself to two typefaces and use them consistently. Choose one for your headlines and one for your body content. Make sure your body content is an easy-to-read, web-safe, non-decorative typeface such as Verdana, Times New Roman, Lucidia or Helvetica. If you have a website, I suggest you use the same typefaces in your email campaigns for brand consistency.

Note: Avoid using Comic Sans. It is the trademark of a non-professional, and it is difficult to read.

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Looking to generate some new content for your blog? Here are some quick tips to help you get inspired…

1. Look to FAQs.

Do you hear the same questions over and over again?

Do you hear the same questions over and over again?

(OK, bad joke, I know…but you get the point.)

Your readers are telling you what’s of most interest to them. Look to common incoming questions as a source of blog topics and then expand on them. Point people to your blog when the questions resurface. This is not to halt your conversation; it’s to open it up and provide an opportunity to introduce your blog. Not only may it cut back on those redundant, time-consuming questions, but it also positions you as an expert in your field.

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