I kept the research simple.
Over the years I got to know my father’s readers and his business. So, I had a good understanding of who I was designing for. At the start of the project, I asked my father some questions about the book’s business goals and to hear recent stories about his customers.
The business goal is to release the book during winter of 2020. The purpose is to inspire readers to visit public gardens in Spring of 2021.
Why? Because public gardens are a relatively safe outing for older people during the pandemic since they’re outside and spacious.
I mention this because his customer base consists of mainly older people, so age is a factor I considered for this project.