New Product Design

Supporting New Moms Through Matrescence

Project Details

My Role: Founder / Designer
Year: 2019–current
Tools: Figma, Whimsical, SurveyMonkey, Gsuite

About the Project

Matrescence is the process of a woman becoming a mother.

It’s a major life event—one I’d not been prepared for. I frantically searched for help and nothing gave me peace of mind.

My search uncovered a few resources:

  • What to Expect When You’re Expecting,
  • BabyCentre, and
  • The Wonder Weeks.

However, all the products that existed focused on babies—not mothers.

It was time for someone to focus on moms.